The following is an excerpt from an article from Ryan Dilbert. You can see the full article HERE.
“…If a babyface garners no reaction, it’s likely that wrestler will tumble down the card. If instead that wrestler earns the crowd’s venom, getting booed every night, WWE will often take note and use that to its advantage.
During his time at NXT, Bo Dallas was at first supposed to be a spirited and inspirational fan favorite. The act bombed. It got to the point where fans began to turn their backs when he appeared in the ring.
Scott Fishman of the Miami Herald noted how Dallas was hearing the kind of boos John Cena so often did:
That didn’t convince WWE to shelve Dallas. Rather, his alignment changed. He continued to be the same character, only his defining traits were used to portray him as a grating heel….“