End Boring
A Tactical Approach to Public Speaking and Communication
By Ivan Wanis Ruiz — communication trainer, keynote speaker, and founder of Public Speaking Lab.
Real-world tactics for impactful speaking
This book discards conventional teachings, offering practical strategies from real experts in various domains: from stand-up comics to unconventional professionals. Discover actionable tactics that transform dull presentations and let’s #EndBoring!
What You'll Learn
A Sample of the Tactics Inside
These nine are a small sample of what's covered in End Boring — not the complete list.
Liar's Parallel
Three speech patterns — overly formal language, physical or emotional distance, and excessive detail — that make an audience unconsciously distrust you, the same way liars tend to talk.
The 2% Rule
Audiences retain almost nothing you say word for word. What sticks is one idea and a general impression — and that impression is set almost entirely by your non-verbal delivery.
Visceral Statements
Concrete, sensory language that makes a point felt rather than just heard — the difference between citing a statistic and making an audience feel its weight.
The Goal Opportunity Statement
The one sentence that captures the entire point of your talk — the walk-away message you actually say out loud, built to land with both the logical and emotional parts of the audience's brain.
Moving With Purpose
A framework for using deliberate physical movement to reinforce a point, instead of pacing or fidgeting without meaning to.
Belly Button Rule
Confidence isn't a feeling you wait to arrive — it's a physical action you can practice and perform on purpose, regardless of how nervous you actually feel.
The Know-Phrase
A short phrase that acts as an anchor for the rest of your material — a quick check for whether everything else you're about to say actually supports it.
The Myth of Nervousness
The goal was never to eliminate nervousness — it's to get so used to feeling nervous that it stops affecting how you actually perform.
Virtual Communication
A full chapter of tactics for keeping people engaged on video calls instead of quietly checking email — none of it requires platform-specific expertise, so it works across Zoom, Teams, or whatever you're on.
Written by Ivan Wanis Ruiz
Tactics He Uses Every Day, on Paper
Every tactic in End Boring comes from Ivan Wanis Ruiz's own keynotes, training labs, and coaching sessions — tested live, in front of real audiences, before it ever made it onto the page. He's a Toronto-based communication trainer and keynote speaker who has taught more than 500,000 people to communicate with clarity and impact.
Top-Rated Instructor
Over 260,000 students on Coursera and Udemy.
Official Host
Emcee for the Olympics, PanAm Games, Invictus Games, and FIFA.
15+ Years Teaching
500,000+ people taught to communicate with clarity and impact.
