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End Boring: a Tactical Approach to Public Speaking and Communication

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end boring book by Ivan Wanis Ruiz
Revolutionize Communication: End Boring

Real-world tactics for impactful speaking

This book discards conventional teachings, offering practical strategies from real experts in various domains: from stand-up comics to unconventional professionals. Discover actionable tactics that transform dull presentations and let’s #EndBoring!

What you will learn

Liar's Parallel

public speaker

The 2% Rule

Visceral Statements

The Goal Opportunity Statement

Moving With Purpose

Belly Button Rule

The Know-Phrase

The Myth of Nervousness

Virtual Communication

End Boring book by Ivan Wanis Ruiz

Excerpts from the book

Remember the 2% Rule

If listeners are only going to remember one thing you say and a general impression of you, then, your
non-verbal communication is the general impression.

Look out for the Liar's Parallel!

Avoid falling into these three general traps, which I call The Liar’s Parallel: formal language, distance and too many details.

Avoid falling into these three general traps, which I call The Liar’s Parallel: formal language, distance and too many details!

Silence demands attention

When someone is speaking, and they stop and the whole room goes quiet, you don't even want to move.

The goal is not overcoming nervousness

Instead, the goal is becoming so used to being nervous that it no longer affects your delivery.

If you are running out of time

Don’t rush through your presentation! Instead jump to your closing and reinforce your main ideas like your Know-Phrase.

Get your copy today!
end boring book by Ivan Wanis Ruiz
Testimonials

What our readers have to say

Excellent book for non native English speakers
“One of the best learnings from the book is not being too formal while communication. Formality kills the creativity and it also reduces the closeness in the relationships.”

Sharvari

Amazing book to prepare your presentations!
“I highly recommend this book: it is a very practical guide on public speaking giving real examples: very useful!”

Samantha

The perfect book to keep handy to prepare for a presentation
“The book is all about tools and as the author puts it “It is not always about what you say, it’s about what people remember” and this book really gets it….”

Veronica Neu

Full of great ideas
“Ivan is a great speaker but more importantly there are a ton of practical and usable micro chunks of advice in the book that should help anyone who ever has to speak with one or more humans (AKA all of us).”

Ramy Nassar

End Boring Indeed
“Without a doubt, this book was just as engaging as the author is in person. Full with tips and tricks to keep your audiences (physical or virtual) engaged and ready to learn.”

Nicole F Sobers

It's a cookbook with an easy to follow recipe on how to be impactful and engaging when speaking
“The author has done an excellent job to provide actionable steps, tips, and help me think outside of the box when presenting in person or virtually.”

Corey Solomon