Ivan Wanis Ruiz

Helping smart people stop sounding forgettable.


Communication trainer, keynote speaker, and author of End Boring. Founder of Public Speaking Lab. Emcee for the Olympic Games and the FIFA World Cup. Salsa dancer, reluctantly.

Ivan Wanis Ruiz speaking on stage at a corporate event

Who Is Ivan Wanis Ruiz?


Portrait of Ivan Wanis Ruiz, communication trainer and keynote speaker
Role
Communication trainer, keynote speaker, emcee
Founder of
Public Speaking Lab
Author of
End Boring (Amazon bestseller)
Based in
Toronto, Canada
Experience
15+ years, 500,000+ people taught
Credentials
Certified adult educator, Dale Carnegie trainer, professional actor
Known for
Tactics over theory — communication you practice, not principles you agree with

Ivan Wanis Ruiz is a communication trainer, keynote speaker, and the author of End Boring: A Tactical Approach to Public Speaking and Communication. He is the founder of Public Speaking Lab, an international training and consulting institute, and has spent more than 15 years teaching professionals, managers, and executive teams how to turn what they know into something other people understand and act on.

His work is built on one idea: communication is not a personality trait, it is a set of physical tactics you can learn the same way you learn to kick a ball — through practice and repetition. That belief comes from experience. He was not a natural speaker. He learned it.

Outside the training room he is a professional host and emcee, having run events at the scale of the Olympic Games, the FIFA World Cup, the Invictus Games, and the Pan Am Games — rooms where, as he puts it, the audience does not forgive boring.

500K+
People taught worldwide
15+
Years training communicators
260K+
Course completions on Coursera & Udemy
50K
Largest live audience

How I Got Here


Every tactic I teach came from somewhere. Usually somewhere unexpected.

AT 19

Talking to rooms that did not want to listen

I spent two years speaking to groups about racism and violence — kindergarteners, at-risk teens, police officers, teachers, community councils. Wildly different rooms, one common problem: telling people things did not change them.

Lesson one: people learn by doing, not by being told.
AFTER UNIVERSITY

I failed at several careers

Finance. Sales. A non-profit. Academia. I burned out in every one of them. But the failures were useful — they showed me the only thing I was consistently good at was taking something dull and making people care about it.

AT MCGILL DESAUTELS

Competing in boardrooms across the world

I travelled to business case competitions in Dallas, Singapore, Copenhagen, and Ottawa, building value propositions and presenting them to judges under pressure. You learn quickly what actually moves a room and what just sounds good.

Lesson two: non-verbal cues shape opinion before you say a word. Lesson three: audiences want one easy idea, simply put.
THEN THE RESEARCH

I went looking in strange places

Cognitive science and psychology, yes — but also poker players, police interrogators, professional wrestlers, and stand-up comedians. People who cannot afford to lose a room. I tested what they do in classrooms, boardrooms, football stadiums, and street parties until I knew what held up.

Ivan Wanis Ruiz high-fiving a participant during a communication workshop Ivan Wanis Ruiz speaking at a corporate meeting Ivan Wanis Ruiz hosting a conference Ivan Wanis Ruiz shaking hands with a workshop participant

Where the Tactics Come From


Most communication training borrows from other communication training. This does not.

Neuroscience

How attention actually works, how the brain filters information, and what it decides is worth remembering.

Police Interrogation

How to ask questions that get real answers, and how to make someone feel heard before you ask them to change.

Poker

Reading the signals people give off without meaning to — and controlling the ones you give off yourself.

Stand-Up & Improv

Timing, structure, and recovering when a room goes cold. Comedians get instant feedback on whether communication worked.

Professional Wrestling

Building a story people are invested in, and creating a reaction on purpose rather than hoping for one.

Evolutionary Biology

Why humans respond to some signals automatically, and how to stop fighting instincts you cannot switch off.

Why a Lab?


Most training revolves around lectures. Ours revolves around experiments.

Ivan Wanis Ruiz coaching a small group during a communication training lab
THE BELIEF

Doing beats hearing

Direct application builds deeper understanding and real confidence. You do not get better at communicating by agreeing with an idea about communicating.

THE METHOD

Learn, test, apply, observe

We teach a simple tactic, then immediately try it in small groups and watch what happens. Repeat. That cycle has driven results for over 15 years.

THE ENVIRONMENT

Safe enough to take risks

Experiments need room to fail. We push people past comfortable while keeping the room supportive — exactly like any good lab.

See the Training Labs

Where Ivan Has Taught and Hosted


Universities & institutions

  • University of Toronto
  • London School of Economics
  • Georgia Tech
  • University of Sydney
  • Texas Tech University
  • Imperial College London, UBC, University of Guelph, Bishop's University

Organizations & stages

  • Olympic Games, FIFA World Cup, Invictus Games, Pan Am Games
  • CIBC, Royal Bank of Canada, Fidelity Investments
  • Shell, British Board of Trade, SITA International
  • Loblaws, MLSE, SGS, Home Trust, KUBRA
  • Mastercard Foundation, Mortgage Professionals Canada
Bios are boring

A Few Things That Are Not on the Résumé


Top-Rated Instructor

On both Coursera and Udemy, with hundreds of thousands of students.

Official Host

Emcee for the Olympics, PanAm Games, Invictus Games and FIFA.

Book Author

Author of the Amazon bestseller End Boring.

Largest Crowd

50,000 people. He says he remembers almost none of it.

Dance Teacher

A professional salsa dancer, which explains more than you would think.

Professional Actor

Which is either highly relevant to communication training, or a coincidence.

Frequently Asked


Who is Ivan Wanis Ruiz?

Ivan Wanis Ruiz is a communication trainer, keynote speaker, and emcee, and the founder of Public Speaking Lab. He is the author of End Boring: A Tactical Approach to Public Speaking and Communication, and has spent over 15 years teaching professionals and executive teams how to communicate complex ideas clearly and persuasively.

What is Ivan Wanis Ruiz known for?

Teaching communication as a set of practical, physical tactics rather than abstract advice. His method draws on neuroscience, psychology, poker, police interrogation, stand-up comedy, and professional wrestling — disciplines where communication either works or visibly fails.

What is the book End Boring about?

End Boring is an Amazon bestseller that gives readers specific, practicable tactics for speaking and presenting — physical techniques and literal sentences to use, rather than principles like "connect with your audience" without instructions for how.

Where has Ivan Wanis Ruiz spoken and taught?

He has been a guest instructor at the University of Toronto, London School of Economics, Georgia Tech, Texas Tech, and the University of Sydney, and has hosted events at the scale of the Olympic Games, the FIFA World Cup, the Invictus Games, and the Pan Am Games. Corporate clients include CIBC, Royal Bank of Canada, Fidelity, Shell, and the British Board of Trade.

Does Ivan Wanis Ruiz do corporate training?

Yes. Through Public Speaking Lab he runs communication training labs for organizations — hands-on sessions from 90 minutes to multi-day programs, for groups of 8 to 100, delivered in person across North America and virtually worldwide.

What makes his approach different from other communication training?

Most training is a lecture about communication. His is an experiment in it. Participants learn a tactic, test it live in the room on their own real material, see how people respond, and adjust — which is why it is called a lab.

How do I book Ivan Wanis Ruiz?

Through the contact page, for keynotes, training labs, hosting and emcee work, or conference consulting. Roughly two months’ notice is typical, though shorter timelines can often be accommodated.

Let's End Boring.

Keynotes, training labs, hosting, and coaching — built around what your people actually need to say, and to whom.

Ivan Wanis Ruiz high fiveIvan Wanis Ruiz high five

About

Let me tell you a story...

The birth of Public Speaking Lab

Ivan Wanis Ruiz speaking at en event on the stage

Our Belief

Direct application fosters deeper understanding and confidence in your skills.

Our Method

Learn, test, apply and observe for immediate impact. That is the approach that has garnered so much praise and impactful results for over 15 years.

Why a lab?

The reason is simple and the core of what makes our approach so unique. Whereas most training revolves around lectures our training revolves around experiments.  We teach simple tactics followed by immediate trial and testing of these tactics in small groups.  We encourage risk taking, while keeping a safe environment, just like any good Lab!